70 North 15th St Brooklyn, NY / 718.609.9184

About Us

there's no way like the american way

As a men’s buyer for Burlington Coat Factory and later specialty store chain Dr. Jays, Elisa spent many years buying and designing men’s clothes for stores all over the country. In 2003 she left to work with Indian Larry, managing his business and schedule as well as creating a diverse line of Indian Larry merchandise. After Indian Larry’s passing in 2004, as a partner in Indian Larry Motorcycles, along with husband Bobby Seeger Jr. they are continuing Indian Larry’s work and have a full service motorcycle shop in Brooklyn. 

Founded by Elisa Seeger, Genuine Motorworks is a unique motorcycle merchandise store with an artistic side, dedicated to Made in the U.S.A.

The new store will feature lifestyle apparel such as Levi's, Dickies and Wrangler, vintage helmets, leather jackets by Schott and Vanson and accessories geared to meet the needs of today's male riders. In addition to its merchandise line, Genuine Motorworks will have custom bikes on display.

The new store will feature an extensive line of riding gear, accessories and motorcycle parts with a focus on brands that have a deep American heritage. In addition to its merchandise line, Genuine Motorworks will also house a few custom bikes, as well as an art gallery where artists will be invited to display their work.

 “We’re excited about the launch of Genuine Motorworks, and we’ve designed the store to feature brands with American roots,” said founder Elisa Seeger. "To honor the true spirit of motorcycling, Genuine Motorworks will carry only top quality merchandise with a dedication to finding brands Made in the USA, honoring the craftsmen that built this country. We will feature brands such as Redwing, Frye, Filson and Pendleton along with numerous others.”

The true American lifestyle has long past- as fast food, instant gratification and a disposable products mindset has taken place. The 1940's and 1950's had a culture of people living a simple uncluttered life; with products that lasted a lifetime. Apple-pie, baseball and the open-road were all true icons of America. Genuine Motorworks wants to tap back into this time of a basic, simplistic life, one of hard work, quality and integrity.

We're bringing back the American brands that thrived and had real meaning behind the label, while searching for the artisans that are producing quality products today. The products and brands we carry all have an American background with an emphasis on being made in the USA and we are dedicated to the guy who still likes to get his hands dirty.

Visit Us:

70 North 15th Street

Brooklyn, NYC


10:00 AM - 7:00 PM

Open everyday!

Give us a Ring! 

(718) 609-9184

By train:

L Train to Bedford Ave or G train to Nassau Ave


For general questions email info@genuinemotorworks.com 

For business questions email elisa@genuinemotorworks.com

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